Colors was the only channel among the Hindi general entertainment
channels (GECs) to see a marginal gain in its viewership. All other
channels witnessed a decline as per TAM latest data for Week 40 of 2014.
Despite seeing a drop in its viewership, Star Plus continues to lead the
pack with 549 millions GVTs, down from 593 millions GVTs. Colors that
surprised many by dislodging ZEE TV last week remains steady at second
place. The channel scored 433 millions GVTs, up from 431 millions GVTs.
Zee TV witnessed a drop of 26 GVTs in its points in the week ended 4
October, It ranked number three with 401 millions GVTs, down from 427
millions GVTs. Life OK remains at number four with 299 millions GVTs,
down from 307 millions GVTs.
At number five, Sab recorded 254 millions GVTs, down from 262 millions
GVTs. Sony Entertainment Television (SET) at number six garnered 234
millions GVTs, down from 264 millions GVTs.
Sony Pal also saw a drop in its ratings, It recorded 23 million GVTs,
down from 26 million GVTs. While Zindagi reported 20 millions GVTs, down
from 26 millions GVTs.
Sahara One was at the bottom with 11 millions GVTs, from 11 millions GVTs in the previous week.
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